Cookies in the Box

The sales and marketing team. Two interrelated departments but with their own distinct tasks. Really, how long has it been since these two teams got together for a useful collaboration?

There’s a direct association between lead generation earnings and the frequency of the sales and marketing team to productively meet for effective brainstorming.

Here are some tips to make sure that these two departments connect together as one team.

1) The activities of both teams must be calculated and synchronized with common goals. Make sure that marketing gives sales department something to work with. Sales must be privy to important information which will aid them in their selling process.

2) Sales and marketing must gather regularly. Sales must not disregard the lead and should return it if it’s not sales-ready. Marketing, on the other hand, must study, solicit and act upon feedback from the sales team. Try to communicate what works and not. If indeed you communicate, how often do you do it? How efficient are your meetings? It’s advisable to meet at least once a week. Take note—communicate and not just point fingers.

Both should document the sales progression as a team from the initial contact to close. Your company’s method of selling and marketing should confirm to the buying process of the customers, motivated by an understanding of both the needs and the impact of those needs on both your customers and the firm. Also bear in mind that every customer will have a dissimilar buying process.